When I first saw Realty Tool’s “Tool Kit CMA” program at the National Association of Realtors Convention over 10 years ago, I remember breathing a sigh of relief that I had finally found the CMA product I was looking for. Up to that point, I was using a homemade concoction of part MLS program and part word document. While my homemade production didn’t seem to keep me from obtaining listings, it was certainly tedious to assemble, and didn’t have the professional appearance I was looking for. When it was first introduced, the product required you to install a CD. Now Toolkit CMA is a web based system that delivers pages of professional graphics and a final product to be proud of. It can also be custom branded for most of the larger franchises and independents.
Since Tool Kit CMA was introduced, other CMA products have become available and MLS’s have upgraded their own versions but I’ve remained faithful to this product.
Took Kit CMA is easy to use and comes with specific instructions to work with your MLS system. I’ve used it with 2 different MLS systems and the data and images downloaded without a hitch. After the data is imported into the presentation you are working on, corrections or changes can be easily made. The program creates lots of other good stuff too, like buyer property tours with mapping,and FSBO and expired listing presentations. For me, the CMA program is worth its $168 a year price tag.