March 2013 marks my 8th year of blogging. I’ve learned a few things along the way that I thought I’d share with anyone thinking of starting a blog or hoping to improve theirs.
1. Don’t blog because you think you should. You either have a passion for it or you don’t. If you don’t, go ahead and use your precious time doing something else that you enjoy and can share with clients.
2. Take a gazillion photos. Most visitors come to my blog because of my photos. You don’t have to be a pro. I’ve never moved beyond point and shoot on my fancy camera and many of my best shots have come from my iPhone.
3. Who visits your blog is more important than how many visit it. My Simply Ledyard blog has a narrow focus and a small audience. I can’t imagine that it is very appealing to people outside of Ledyard. When I go on listing appointments, I often hear that the sellers have been reading my blog. That’s what matters.
4. There is more to life than real estate. If your blog is a bunch of posts about listings, I’d suggest you just put up a website and forget about the whole blogging idea. (See #1)
5. Be an ambassador for your community. Write about restaurants, businesses and things to do from your own perspective. Don’t be a parrot for the local newspaper. My favorite bloggers, Chris Griffith and Teresa Boardman are masters at it. Visit their blogs for a lesson.
6. Show your personality. Write like you talk. You don’t want new clients to be surprised when the real you shows up.
7. Don’t write for SEO (Search Engine Optimization). A wise man once said “if it is good for humans, it is good for SEO”. You need to know a little more about SEO but don’t let it get in the way of a good blog post.
8. The real estate business provides a wealth of ideas to blog about but don’t use your blog as a place to rant about a transaction. No one wants to buy or sell a home from a whiner.
9. Try to blog at least 2-3 times a week. Blogging does take effort but the rewards are worth it.
10. It is more about the content than the technology. Don’t worry if your blog platform doesn’t offer every bell and whistle. What you have to share is way more important.
And finally, Have fun! If you aren’t having fun, then…well, you know…see #1.