Wednesday, February 6th | 10:00 AM – 6:00 PM (Eastern time)
All times listed are Eastern time zone.
Schedule and Topics
10:00 AM – 10:15AM | Welcome
Kim and Linda will introduce you to the day. Join in for “Coffee Chat” as we prep for the day.
10:15AM – 10:45AM | ”5 Steps to Rock your Sales in 2013″
Erica Ramus will explain the importance of business planning and goal setting. Business planning and goal setting — I know, boring! Time consuming! Blech. But if you don’t know what is working for you, and create a plan of action to get where you want to go in 2013, how will you ever get there? In this session we’ll outline a short and sweet 5-step action plan to get you on track to real estate sales success in 2013.
10:50AM – 11:20AM | Why Social Media for Real Estate Matters?
The old school meets the new school in the classic disagreement of progress in an extremely traditional and conservative industry. While consumers cry out for the “tech savvy” agents, the agents that “get it” are few and far between, and many are being beaten back by the “old school” of a large number of big brokerages.
If your brokers eyes glaze over when you mention the new clients you got from Facebook, or your mental image of an real estate agent using social media is someone posting Cat meme’s all day long, it’s time to think again. Understand how your time spent wisely, selectively and consistently on the various social media platforms will help build your market expertise when you focus on the micro-local (forget hyper-local, micro-local is neighborhood/community level).
Why should you use social media if you are a real estate agent? It matters. Maya Paveza will share the ways it matters most – to your bottom line, how to manage your time, and how to get the best return on your time invested. Consistency is the key and just like any other business building measure you have to be willing to do the work to get the return. Nothing is instant, nothing is easy, it take hard work but if you want to own the market you need to be there first. It’s the new frontier.
11:25AM – 11:55 AM | Tweet Success
In this session Lesley Lambert will discuss the 10 simple steps to using Twitter successfully. Learn how to find the right people to follow, get them to follow you back, meet them in person and convert them to your sphere. Following these 10 steps will lead you to Tweet Success!
12:00PM – 12:30PM | Website Shredder
Eric Stegemann will share useful tips to make your website better for gaining leads and traffic. He will ask for volunteers (you must be on telephone connection not computer audio) to talk about their websites and how they can make them better.
12:35PM – 1:05PM | Create Fabulous Videos with your iPad
Learn how to shoot top quality video using your iPad. Mark Passerby, of HD Hat, will share how to use your iPad for listing, interview, and general videos that look like they were produced with expensive equipment. Mark will also share apps that will make life using your iPad for Video a lot easier.
1:05 PM – 1:30PM | Break
1:30PM – 2:00PM | The Latest Trends and Trend Makers in CRM
Mobility is the name of the game, and some CRMs are ahead of the curve on it. With Gary David Hall, access to your CRM’s address book and calendar on your phone and tablet is mandatory. You can now store your e-mails automatically with your contacthistory in your CRM. Different CRMs do mobility and e-mail differently. There are pros and cons of which to be aware.What are they and where can you get them? Come listen and find out!
2:05PM – 2:35PM | Pinterest Tips and Tricks for Real Estate
Pinterest is all the rage! Not only is it super fun and easy to use, but it’s a terrific way to promote your business and drive traffic to your website. Join Marci James for this fast paced 30 minute session full of tips and tricks on using Pinterest.
2:40PM – 3:10 PM | Evernote for Real Estate
Dean Ouellette puts it quite simply, “I show agents what Evernote is, how it works and how to run their business in it.”
Evernote has quickly become one of the most used applications to help keep organized and efficient. Dean is the author of Evernote for Real Estate and will share helpful tips whether you haven’t tried Evernote yet or if you have been using it in your real estate business.
3:15PM – 3:45PM | From FANless to FANtastic: Strategies for Building your Facebook Page Fan Base
You’ve built a Facebook page for your real estate business – but you only have 12 fans! How do you drive traffic to your page and boost your page’s visibility across Facebook? In her presentation From FANless to FANtastic: Strategies for Building Your Facebook Page Fan Base Stacey Harmon, Facebook marketing expert and Principal of Harmon Enterprises, will demonstrate five powerful ways to grow the fan count of your page. Whether you’re a Facebook veteran or a recent inductee, Stacey will give you the tools you need to gain exposure for your page and grow your business usingFacebook pages.Stacey Harmon is ready to help.
3:50PM – 4:20PM | Four Steps to Finding More Buyer Clients with Trulia
Motivated real estate buyer clients area great source of business. Attend this session with Jovan Hackley, from Trulia, to discover:
- which Trulia products help you connect with the most buyers clients quickly
- positioning tips to make sure buyers can find you on Trulia
- strategies for using free online content to attract buyer business.
4:25PM – 4:55PM | How To Organize Your Digital Identity (and Its Impact On Your Legacy)
As we increasingly communicate more online we are creating a digital footprint, something that not only impacts us professionally and personally now but also has a very long term impact. With an overwhelming number of social media and marketing choices it’s time to learn how to manage your ‘Digital Identity’ with Stephen Fells.
5:00 PM – 5:30PM | 17 Reasons your need a “Home Base” and Why It Should Be WordPress
If you never write a blog post, or you’re a “blogging machine”, or you fall somewhere in the middle – here’s 17 reasons why you need to own your “Home Base”, and more importantly why it should be built on WordPress. Mike Mueller will cover strategies and tactics for a wide range of marketing concepts. YouTube, Facebook, Twitter, and Pinterest can all drive traffic back to your site. We’ll look at real life examples of Lead Capture, Calls to Action, IDX and Listings.