Technology eSummit Schedule

Talk about having the best of the best all gathered together in one place (online) to bring you the greatest in technology for real estate! Check out this line up and get registered today for the Technology eSummit on September 20th, 2012.

September 20th: A Day of Online Learning

All times listed are Eastern time zone. All sessions will be recorded and available to those who register in advance.

10:20 AM – 10:50 AM Top 10 Features in a CRM

presented by Gary David Hall. While everyone has their preferences of what are the most important features to them, the following should be basic requirements for everyone in a CRM. 1) E-mail stored with the contact record – 2) Bulk e-mail – 3) Document storage – 4) Ease of use – 5) Tech support – 6) E-mail drip campaign capability – 7) Activity Plan capability – 8) Calendar with appointments linked to contacts – 9) Cross platform capability – 10) Phone synchronization

10:55 AM – 11:25 AM Social Media-A Risky Business

presented by Sarah Stelmok. Navigating the world of social media can be a tricky business, and a risky one. Learn the ins and outs of new state and federal legislation regarding social media use in business, as well as how to adhere to the various Terms of Services, using social media ethically, and staying out of legal hot water.

11:30 AM – 12:00 PM Twitter your Way to Business

with Maya Paveza. Maya will share tips and best practices for using Twitter in your business. It is a social network where many potential clients are – learn why and how you should join them on Twitter.

12:05 PM – 12:35 PM Your Online Legacy and the Digital You

with Stephen Fells. Who are you? What is it that your presence says online? Learn from Stephen the best way to highlight your legacy.

12:40 PM – 1:10 PM 17 Reasons your need a “Home Base” and why it should be WordPress

with Mike Mueller. If you never write a blog post, or you’re a “blogging machine”, or you fall somewhere in the middle – here’s 17 reasons why you need to own your “Home Base”, and more importantly why it should be built on WordPress.
We’ll cover strategies and tactics for a wide range of marketing concepts.
YouTube, Facebook, Twitter, and Pinterest can all drive traffic back to your site – we’ll show you how.
We’ll look at real life examples of Lead Capture, Calls to Action, IDX and Listings.

1:15 PM – 1:45 PM Friends with Benefits: Facebook for Profit

lead by Stacey Harmon.  If you think Facebook is a time suck that has no place in your real estate business, you are missing a huge opportunity. The world’s most powerful social network is building the business of real estate agents all across the nation. Come learn from one of the nation’s preeminent real estate Facebook trainers how get Facebook working for you.

1:50 PM – 2:20 PM       Listing Marketing in a Mobile World

with Jovan Hackley. Mobile marketing is all about maximizing exposure to your market’s most motivated leads. Learn: The latest trends in mobile and consumer search affecting real estate; 5 Tips for optimizing your listings for mobile devices; and 7 Smartphone apps that help agents enhance their online listings.

2:25 PM – 2:55 PM The Paperless Agent: iPad and Real Estate

by Garry Wise. iPad is an essential tool for any Mobile Agent. This iPad and Real Estate training will outline the specific applications and practices used by the Paperless Agents at GoodLife Team every day.

3:00 PM – 3:30 PM Taking Me Out of Social Media

presented by Derek Overby. Being social is not as easy as it sounds. It takes a keen understanding to know how social is different from other marketing channels. With platforms like Twitter and Facebook, we sometimes forget that people appreciate dialogues, not monologues.

3:35 PM – 4:05 PM Complete Guide for Using Evernote for Real Estate

with Dean Oullette. Dean will show agents what Evernote is, how it works, and how to run your business in it.

4:10 PM – 4:40 PM   Managing your Real Estate Business Virtually

presented by Laura Monroe. Most of us are already working in a mobile capacity, and often have to collaborate with team members and clients with all the various tools and apps that are popular in the industry today. In this webinar we will discuss and learn the best ways to adapt YOUR workstyle to mobile technology and communication, so that you can execute the most efficient customer service, eliminate the constant need for new programs and systems, and assess your personal strengths and weaknesses to know how to chart new, innovative ways of doing business.

4:45 PM – 5:15 PM       Website Shredder

lead by Eric Stegemann. Eric will be asking for volunteers (you must be on telephone connection not computer audio) and talk about how to make their website better for leads and traffic.

5:30 PM – 6:00 PM WordPress for Real Estate: From Static to Standout

lead by Nicole Nicolay. WordPress has come along way since 2003. Learn how successful real estate professionals are using WordPress to get found online, and convert visitors into clients. 4 Case Studies will be shared. Their stories, their sites, their strategies, and their successes. Come ready…and get rocked with ACTION you can take in your business today!


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